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Actionable Tactics on Hotel Reputation, Reviews, Guest Messaging, and more!

Beyond the Combined Dashboard: A Reputation Blueprint for Multi-Property Hotel Groups in the Age of AI

How growing multi-property hotel groups use the AI-powered Adaptive Reputation Engine to outperform their comp set, protect portfolio revenue, and keep every team aligned — on every corner.

Generic AI Review Responses Are the New Invisible: Why LLMs Reward Hotels That Sound Like Themselves

Your Hotel Is Not a Template. Your Responses Should Not Be Either.

The Boutique Hotelier's Guide to Smarter Guest Messaging: Room-Specific Messages, MMS, Scheduled Broadcasts & More

Adaptive Boutique Messaging Model — and it comes down to five things: Right Message. Right Guest. Right Time. Right Format. Your Way.

From Reactive to Proactive: Designing a Mid-Stay Messaging Flow That Prevents Bad Reviews

Your biggest reputation risk isn't the guest who complains — it's the one who says nothing and saves it for a one-star review after checkout. Here's how to design a mid-stay messaging flow that catches problems while you can still fix them.

One Strategy to Prevent Many Negative Hotel Reviews

Prevent negative hotel reviews with proactive in-stay messaging, real-time guest feedback, and AI-powered service recovery. Stop losing bookings to preventable issues.

How Hotels Can Use the WhatsApp Business API for Guest Communication: The No-BS Guide (GuestTouch)

Learn how hotels can easily use the WhatsApp Business API to automate guest messaging, send WhatsApp or SMS based on guest location, support multiple languages, and streamline operations using GuestTouch. A simple, hotel-friendly guide to setup, automation, and best practices.

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