Journey Emails + Email Campaigns

Emails that look like your hotel.Results you can see.

  • Journey emails for every stage of the stay.
  • Email campaigns to bring guests back.

Sent from your hotel's own address, with every open and booking in one place.

Book a DemoAha! moments
Sent from your hotel's own email address

Works with a long list of PMSs. Or upload your own guest list.See integrations

Trusted by independent hotels and groups

See GuestTouch work, feature by feature

Pick a product and a feature — or enter your hotel to see it with your name on it.

Built around your goal

Every hotel wants something different from email. Pick yours.

Choose the result you care about most and see how Marketing gets you there.

Guest email marketing

Journey Emails For The Stay.Email Campaigns To Bring Guests Back.

Journey Emails

Emails that follow the guest's stay.

From booking to after checkout, sent automatically at the right moment, or by hand to any one guest. Add offers that fit the stay.

AutomaticManual

Examples: Confirmation, pre-arrival, welcome, upgrade offer, thank-you, payment reminder.

See Journey Emails
Email Campaigns

Offers and news for the guests you choose.

Pick a segment, design the email, send it now or schedule it, and see what it booked.

ScheduledOne-time

Examples: Newsletter, seasonal offer, win-back, corporate rate announcement.

See Email Campaigns

Is there a reservation behind it? Yes, it's a Journey Email. No, it's an Email Campaign.

Journey emails

Every Email In The Stay, Sent At The Right Moment.

Set up the emails your guests get from booking to after checkout. Drag and drop to build them, choose when each one goes, and GuestTouch sends them from your PMS data.

Your stay is confirmed, Emma
ArriveFri, Mar 14
DepartSun, Mar 16

Ocean View Suite · 2 guests
Confirmation LX-48213

Booking Confirmed
At booking
Digital Guidebook inside
3 days to go: here's what to know

Parking, the best breakfast spots and your arrival time, all in one place.

Your guidebook
Before You Arrive
3 days before
Welcome to Room 412
Wi-FiLexGuest
Passwordoceanview

Breakfast 7–10:30 am on the terrace. Text us anytime.

Check-In Day
Check-in day
Dinner tonight? The terrace opens at 6

Chef's tasting menu, five courses with local wine.

Book a table
During Your Stay
Day 2
Thanks for staying with us

How was your stay, Emma?

★★★★★
Leave a review
After You Leave
Day after checkout

Add upsells like an upgrade, early check-in or late checkout to any journey email, and see the revenue each one brings in.

Share your Digital Guidebook in any journey email. Guests tap 'Your guidebook' to see parking, dining, Wi-Fi and offers before they arrive.

See the Digital Guidebook →See Messaging →

Send One By Hand.

Open a reservation, pick a template, and send. Same branding, same address, same tracking.

Reminders

Parking, arrival time, ID needed

Billing and payment

Payment received, deposit due, invoice attached

Need more info

Arrival time, special requests, guest details

guesttouch.com
EC
Emma CarterRoom 412 · Ocean View Suite
Send email
Parking reminder
Payment confirmation
Arrival details request
From: Lex Hotel <stay@lexhotelsf.com>To: Emma Carter
Double opt-in

Grow Your List The Right Way, With Double Opt-In.

Guests say yes where they already engage with you, then confirm by email. Every consent is recorded, so your list is built on permission.

  • Collect opt-ins where guests already engage with you, like your pre-arrival form, among many other touchpoints.
  • A confirmation email goes out automatically. Guests join your list only after they confirm.
  • Each opt-in is saved on the guest profile with the date, time and where it came from.
  • Confirmed guests flow straight into your campaign segments.
  • Helps you stay compliant with GDPR, CAN-SPAM and similar laws.
Email campaigns

Send The Right Offer To The Right Guests.

GuestTouch syncs your guest list from your PMS and keeps it clean. You can also upload your own lists, so every newsletter and offer reaches the right guests.

  • A list that builds itself: New guests are added from your PMS. Duplicates and bad addresses are cleaned up.
  • Segments from real stay data: Combine stay dates, state, room type, travel party, language, rate code and more.
  • Smaller lists, better results: An offer for families goes to families.
Spring romance offerSegment
Last staywithin6 months
AND
Guest stateisCalifornia
AND
Travel partyisCouple
AND
LanguageisSpanish
AND
Rate codeisPKG-ROMANCE
Matching guests Example4,820guests match
Create campaign

Example segment.

CouplesStayed in last 12 monthsFeb campaign

Valentine's for two: dinner + late checkout

A table for two, a slow morning, and checkout when you're ready.

Book your getaway
FamiliesHoliday season

A holiday gift for the family: $50 voucher

Book a family stay this December and we'll add $50 to spend at the hotel.

Claim your voucher
Language: SpanishStayed in last 6 months

Escápate este fin de semana: 15% de descuento

Tu habitación con vista al mar te espera.

Reservar ahora
Rate code: CORPBusiness travelers

Your corporate rate is back for 2027

Same rate, fast Wi-Fi, and early breakfast from 6am.

Book at your rate

Pick who gets it. Design how it looks. See what it booked.

And Campaigns That Run Themselves.

Set the trigger once. Every guest gets it on the right day, with no list to pull.

Trigger: Birthday · 14 days before

Happy birthday, Emma! A treat on us

Celebrate with us this month and we'll have a bottle of wine waiting in your room.

Book your birthday stay
Trigger: 1 year since last stay

A year since your Ocean View Suite

Come back to the same view. Returning guests get 15% off when they book direct.

Plan your return
Trigger: No stay in 12 months

We've missed you at Lex Hotel

It's been a while. Here's 20% off and a free late checkout to welcome you back.

Come back for less
Design

Your brand, not your PMS's template.

PMS email templates often leave little room for your brand. GuestTouch lets you design the whole email the way you want it.

Drag and drop, no designer needed

Build any layout from ready blocks. Change it anytime.

Details that fill themselves in

Add the guest's name, dates, room type, rate code, confirmation number and more.

A version for every room type, language or rate code

Suite guests get the suite email. Spanish speakers get it in Spanish. Package guests see what their package includes.

Show it with video

Add a video of the room, the property or the area.

Make it easy to reply

Add your WhatsApp and SMS numbers as buttons right in the email.

Versions by room type, language or rate code
Room type = Ocean View Suite

Your balcony faces the sunset, Emma.

Golden hour is around 7 pm. We've put a bottle of rosé on ice for your first evening.

RoomOcean View SuiteViewWest-facing balcony
Your guidebook
Language = Spanish

Hola Emma, tu suite está lista.

Te esperamos el viernes. El check-in es a partir de las 3 pm y el desayuno se sirve en la terraza.

LlegadaVie, 14 marHabitaciónSuite Vista al Mar
Tu guía
Rate code = PKG-ROMANCE

Your romance package is ready.

Dinner for two on the terrace, and a bottle of wine waiting in your room when you arrive.

DinnerSat, 7:30 pmIncludesWine on arrival
See your package
Email designer

Rich, Feature-Packed Emails. No Code Needed.

Drag in columns, images, menus, countdowns and more. Every email looks polished on phones and desktops, without writing a line of HTML.

  • Columns, images, video, buttons, tables, dividers, social icons and countdown timers.
  • Multi-column layouts for rooms, offers and dining.
  • Personalization tags in any block, like {first_name} and {room_type}.
  • Responsive by default, with a desktop and mobile preview before you send.
  • Start from ready-made hotel templates for welcome, pre-arrival, offers and newsletters, then save your own.
Sent as your brand

Emails come from your hotel's own address.

In a time of booking scams and fake emails, guests should never wonder who's writing. Every GuestTouch email goes out from your hotel's own domain, so it looks and reads like your brand.

We help you set up your domain records during onboarding.

Inbox
LH
Lex Hotel <stay@lexhotelsf.com>
Your stay is confirmed, Emma
9:02am
8:40am
Yesterday
Your domain, your brandFrom your hotel's own address
Tracking

Know exactly which guests opened it.

See sent, opened and clicked for every email, then go guest by guest. If someone missed it, resend it in one click.

guesttouch.com
Sent4Example
Opened2Example
Clicked1Example
Pre-arrival email · Fri arrivals
GuestRoomStatusAction
Emma Carter412 · Ocean View SuiteOpened9:14amView
Jonas K.208 · Garden KingNot openedResent 10:02amResend
Priya S.315 · Ocean View SuiteClicked"Add late checkout"View
Marco D.110 · Garden KingNot openedResend
Revenue

See the bookings each email brought in.

When a guest books with the same email address a campaign was sent to, GuestTouch matches that booking back to the campaign. You see the revenue behind your emails, not just the opens.

Matched by email address, so bookings made with a different address won't show up.

Thanksgiving family offerExampleCampaign report
Sent
2,400 sent
Opened
1,080 opened · 45%
Clicked
168 clicked · 7%
Booked
24 bookings · 1%
Revenue from this campaign: $11,700
Recent campaignsExample
$4,100
$7,300
$11,700
Spring newsletterSummer past guestsThanksgiving family offer
ECEmma Carter · Opened Nov 2 · Booked 2 nights Nov 26Matched by email
One connected platform

Email Is Just One Way To Reach Guests.Reach Them Everywhere.

GuestTouch email, SMS, WhatsApp, WebChat, OTA messaging and reviews all share the same guest. Email starts the conversation. When a guest replies by text or WhatsApp, it lands in the same inbox as their OTA messages, and your team keeps it going.

EC
Emma CarterRoom 412 · Ocean View Suite
One guest profile
EmailTue

Pre-arrival email from stay@lexhotelsf.com

Your guidebookOpened
WhatsAppWed
Lex HotelHi Emma, want to add early check-in for $20?
EmmaYes please!
Same guest, same thread
Digital GuidebookFri
Breakfast and diningViewed by Emma
Post-stayMon

Thanks for staying, Emma. How was it?

Leave a review

Every guest gets the same easy link.

One guest, every way to reach guests

Emails, texts, WhatsApp and website chats all land on the same guest.

Replies go to your team

When a guest answers, the conversation continues in your GuestTouch inbox.

Fewer tools to run

One login for email, messaging and guest feedback.

See Messaging →See WebChat →
How it works

Live in three steps.

Most hotels are sending in 48 hours or less.

1

Connect your PMS

Works with a long list of PMSs. Reservations and guest details sync on their own.

2

Design your emails

Start from templates, then make them yours in drag and drop.

3

Send and track

Journeys run automatically. Campaigns go when you choose. You see every open and booking.

Why hotels switch their email to GuestTouch

Email connected to SMS, WhatsApp and WebChat

Guests can reply by text or WhatsApp, and it all lands in one inbox with their OTA messages and website chats.

More than your PMS can do

Any design, versions by room type, language or rate code, video, reply buttons and your Digital Guidebook.

See every guest, not just totals

Opens and clicks per guest, resend in one click.

Your brand, your address

Every email looks like your hotel and comes from your hotel's own address.

Runs with the team you already have

Templates and PMS sync do the repetitive work, so your team spends time on the guest, not the setup. You stay in control.

Questions

Common questions

Your PMS sends the basics. GuestTouch lets you design every email your way, send different versions by room type, language or rate code, add video, reply buttons and your Digital Guidebook, and see guest by guest who opened it. When a guest replies by text or WhatsApp, your team answers in the same GuestTouch inbox.

No. It runs with the team you already have. Start from templates, set your journeys once, and they run on their own. Campaigns take minutes with segments built from your PMS data.

GuestTouch connects email with SMS, WhatsApp, WebChat and OTA messaging for the same guest, so a reply to an email turns into a conversation your team can answer. It also covers the everyday emails the front desk needs, like a payment confirmation to one guest, with less setup.

Yes. Emails come from your hotel's own address. We help you set up the domain during onboarding.

Yes. Every email shows guest by guest who opened and clicked, and you can resend to anyone who missed it.

Yes. Every email shows sent, opened and clicked, guest by guest. When a guest books with the same email address an email was sent to, that booking and its revenue are matched back to the email, so you can see revenue by campaign, not just open rates. Bookings made with a different email address won't be counted.

GuestTouch works with a long list of PMSs. See the full list here: guesttouch.com/integrations. Guest lists and reservation details sync automatically.

Every campaign email includes a one-click unsubscribe, and guests who opt out are left out of future campaigns automatically. Consent is kept on each guest profile, so your lists stay in line with GDPR and CAN-SPAM. Emails about a guest's own booking, like confirmations, still go out.

Make every guest email look like your hotel.

See journeys, tracking and campaigns with your own branding in a 20-minute demo.

Book a DemoAha! moments