The spread of COVID-19 has taken the world by storm and with every industry, right from travel and hospitality to media and entertainment is bearing the brunt of it. Hoteliers around the world are seeing a drop in occupancy and tourist arrivals. With low demand, lowering the rate seems like a feasible option. But most of the customers are canceling their trips and reservations and are desperately reaching out to the OTAs to help them with Hotel Coronavirus Cancellation and Refund.
Tourists traveling to countries highly-impacted by Coronavirus have been “canceling reservations with some countries experiencing up to 50% reduction in bookings week on week.”
Again, the hoteliers are getting certain negative reviews about them not being able to cancel a reservation for a guest or providing them with a refund. On the other hand, there is also an influx in the reviews which are mostly query-based with customers relying on the hotels to assist them with cancellation and refund through the OTAs.
While the hoteliers wonder how to deal and respond to these reviews, it’s important to first be clear about what steps have the OTAs taken to combat these issues. Are they even responding to people’s requests for coronavirus cancellation and refund and if yes, then in what frequency?
What’s the Instinctive Solution to Hotel Coronavirus Cancellation and Refund Requests?
It has been opined that in such cases, the OTAs can quickly adapt and help their partner hotels by getting market insights and identifying new source markets that have relatively fewer cases of the virus. This can help drive demand to such markets to make up for all the lost bookings or at least, most of it. With this, they can combat the problem of Hotel Coronavirus Cancellation.
What’s the Solution With Regard to Handling Hotel Coronavirus Cancellation and Refund Reviews?
As discussed above, it is important to understand the OTA policies with regards to waiving charges and providing reimbursement before we dive deep into the Hotel Coronavirus Cancellation and Refund review-handling.
To be honest, the policies and terms might vary somewhat from OTA to OTA. “Most of them are now being slammed with cancellation requests and change requests," said Scott Keyes, a budget travel expert and the founder of Scott's Cheap Flights. To help process the sudden onslaught of requests, Keyes notes that most agencies are asking travelers to wait until just before their trip to call.”
As is commonly known, the OTAs are the intermediaries who earn money by charging a commission from the hotels on every booking. But in times like these, if you have booked through an OTA instead of booking directly through the hotel website, chances are that you will have to go through a bit longer process for cancellation. However, it does not mean that the refund won’t be granted as Keyes emphasizes that “The good news, he says, is that travelers may still have recourse to refunds.”
How are the OTAs Dealing With Hotel Coronavirus Cancellation and Refund?
As noted above, every OTA has its own policy for Hotel Coronavirus Cancellation and Refund:
1. The Expedia Group (Expedia, Orbitz, CheapTickets,Hotels.com, Hotwire, Travelocity, etc.)
Coming under the category of major OTA giants, there is no doubt that Expedia is getting flooded every day with too many users wanting to cancel their upcoming bookings or stay. Definitely, the online travel agency is making special exceptions during this time. In a nutshell, it has made it clear that it will be prioritizing the customers with travel in the next 72 hours to avoid getting bogged down by all the requests at the same time, making it a bit possible to reach out only to those whose travel is at the nearest date. Expedia is also waiving fees for non-resident travelers in a handful of countries.
Here are a few clauses mentioned by Expedia on its page entitled Coronavirus travel advice: Everything you need to know:
Customers with Lodging Bookings (non-package/bundle):
• For customers who booked and paid for a non-refundable rate prior to March 19, 2020 for stays between March 20, 2020, and April 30, 2020, we will email you in the coming days to ask if you wish to keep or cancel your existing booking. If you decide to cancel, you will be eligible for a full refund or, in some cases, a voucher allowing you to rebook the original property at later dates. There is no need to call us, however you must cancel your booking a least 24-hours before check-in to be eligible for this offer.
• For customers who booked a non-refundable rate for stays after April 30, 2020, with the evolving situation, we will continue to work with travel partners as necessary to implement flexible policies.
• For customers whose accommodation plans have already been impaired by COVID-19 and whose travel date has passed, we want to assure you that we are working to attend to your needs as well. We appreciate your patience.
• For customers who have booked a refundable rate, please visit our Customer Service Portal to change or cancel.
• For those looking to make a new booking, we strongly recommend choosing a rate that allows for free cancellation.
(You can check out the same page for more information.)
On the same note, Hotels.com recently took to its Instagram handle to share a statement that “hotel stays starting on Mar. 21 – Apr. 30 are eligible for a full refund or a full-value voucher for a future stay.”
Even Orbitz has suggested that travelers to submit the request via a customer support form. However, it does not guarantee a full reimbursement in any case by making it clear that any credit, refund or change will be at the discretion of the airline, hotel, cruise line or other travel providers.
2. Booking Holdings Group (Priceline, Booking.com, Kayak, etc.)
Priceline is also asking the customers to wait until 72 hours before their trip for canceling their reservation by filling out a cancellation form. However, it has not announced any fee waivers beyond the individual policies of airlines and hotels.
Booking.com has extended its Force Majeure/Forced Cancellations policy to some area having coronavirus-related travel restrictions. In these cases, Booking.com expects partners to refund prepayment and cancellation costs, and the OTA will waive its commissions. However, the domestic travel purchased through Booking.com is not covered by Force Majeure.
To read about it in detail, click here!
An OTA owned by Airbnb, HotelTonight is offering a special exemption in terms of its cancellation policy. Reservations made on or before March 14, with check-in dates from March 14 to April 14, may be canceled for a full refund.
How Hotels Can Respond to the Reviews Regarding Corona Cancellation and Refund?
Coming back to the original question, the response-giver can make a complete research on the OTA cancellation policies and keep themselves updated with these as they keep evolving day by day:
• In the reviews where clients are asking for a refund by having booked through the OTAs, educate them about the policies and the time-frame within which they will have to request for the cancellation and refund.
• With the OTAs following their partners’ policies, you can waive cancellation charges by giving a refund.
• In the reviews where customers are asking for cancellation, you can also present the option of shifting their bookings to a later date.
Educate Your Guests
With companies’ call centers and websites getting overwhelmed and straining under the weight of requests, advise your customers not to act too fast as doing so might lead them to miss out on the chance of a waiver or refund extension.
Some responses might look like this:
With this, there is a common query posed by most of the hoteliers:
“What if a guest canceling their stay leaves you a bad or a one-star review without even having experienced their stay at your property?”
Surely, it is a matter of concern as a negative review is capable of hampering or bringing down your hotel’s overall ranking.
As per Booking.com’s Guest Review policy, a dedicated team verifies guest reviews, making sure they are legitimate. This gives you credibility and helps future guests make the decision to stay with you. However, it is not exactly similar to what Airbnb does. Airbnb has a review policy whereby no reviews are shown until the Guest reviews the Host and Property and the Host reviews the Guest. If one chooses not to review the other then no review is posted.
But given the fact that Booking.com’s policy in this regard is not so stringent, chances are that you might encounter such a situation. Generally, the approach is to mark the booking as ‘a no-show’ or ‘a cancellation’ as soon as possible. If you did, then Booking.com should have never sent them a review email as only verified users can leave a review on this platform.
But if it does show, you can insist Booking.com to remove it as you had already mentioned that the guest did not stay.
If you report about the ‘no-show’ as soon as possible, it is quite possible that Booking.com will take a look at the review in question and might decide to remove both the comments and the score from their website. Just be aware that it may take them up to 48 hours to remove it completely.
If nothing works, you can request Booking.com to simply delete that review for you. Here is how to do it.
While Expedia also accepts reviews from verified users, here the reviews cannot be negated on the basis of “no-show,” unlike Booking.com. It says that if a guest attempted to stay at the booked property, they may submit a review regarding their experience with the property or property staff, even if the guest wasn’t able to get a room or left earlier than their scheduled departure day.
It is only under the following conditions that Expedia will remove a review:
• The review contains the full name of a property staff member
• The reviewer’s photo(s) include nudity, or other inappropriate photos
• The review contains evidence of violence to a child or child pornography
• The review contains evidence of serious injury or death of any guest
The removal of reviews is at the sole discretion of the Expedia Group.
However, if your reason falls outside of these limited set of circumstances, you can request Expedia for review removal. Here’s how to do it!
Discouraging Cancellations By Providing Reassurance to the Upcoming Guests As Well As the Prospects Through Your Review Response
Hotels can still help themselves and the OTAs from undergoing the entire cancellation hassle by convincing the customers not to cancel their bookings. Let’s pinch the customer psychology for a moment and think what could be the reason behind them canceling their reservation at this moment? Of course, their safety!
Hence take your current review responses as an opportunity to instill faith and confidence in the customers by talking about the COVID-19 measures and prevention plan that you have implemented to ensure that they have a safe stay. Given the situation, it is likely that the guests will be receptive or prone to panic. So, a word of reassurance from your side can help put them at ease and might also help them in reconsidering their decision. So take your responses seriously and use them as a platform through which to showcase your safety measures, cleaning and disinfecting routines to harden the guests’ belief that you are their safe haven.
-Be authentic about posting your safety measures. Advertise only what you have implemented.
-Give timely responses to your reviews. Up your time management game as these are the times when the guests will be frantically researching about how safe they can be with you.
Travel companies combined are trying their best to help customers navigate these tough times by giving the options of cancellation, refund and changing the booking dates. It is expected that the hospitality industry will certainly come out stronger by giving a tough time to the ordeal.
Have questions? We can help!
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